Marketing to Libraries: Interview with Suzanne Schmidt
نویسندگان
چکیده
منابع مشابه
Creating content marketing for libraries.
Content marketing can be a powerful tool for marketing the services of academic and health sciences libraries. Competing for the attention of busy students and faculty, the library must develop its own channels of engagement, which makes content-driven activities essential. A common example is resource licensing. Once a library licenses a new resource, driving or encouraging usage is a challeng...
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ژورنال
عنوان ژورنال: Against the Grain
سال: 1995
ISSN: 2380-176X
DOI: 10.7771/2380-176x.1619